BA (Hons) Graphic Design
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Course Description
The course structure enables you to realise a
professional identity within the graphic design and associated
media industries, and aims to help you to achieve your full
potential by developing and challenging conventional design
theories through experimental and practical applications.
Contemporary graphic design requires an
appreciation of all forms of visual communication, and you will be
shown, through demonstration and explanation, how to continuously
expand and develop your skills by undertaking challenging project
briefs, often in collaboration with local and regional business
organisations.
Essential ‘tools of the trade’ such as the
layout pad, computer, and other more traditional materials will be
introduced and discussed in detail to challenge you and diversify
your thinking during the conceptual and developmental design stages
of each project brief.
Course Content /
Structure
You will examine the current world of graphic
design and develop personal skills in all of the following
essential areas:-
- Advertising and the promotion of
brands using all available forms of sensory communication
- Art Direction and how graphic
design, photography and illustration is used to transmit specific
brand messages and values
- Branding and the tools needed to
present a coherent and unified brand identity to a specific target
audience and/or end user
- Editorial/Print design for books,
magazines and periodicals; when traditional knowledge
about printed elements including colour, typography, layout,
imagery and art direction combine with skills in digital
application to produce exciting and considered design
proposals
- Print Reproduction and an
appreciation of how artwork should be prepared for
digital reproduction
- Professional Practice and the
management and presentation of successful graphic design to
specific target audiences and/or end users. An appreciation of
local, regional and global graphic design/branding practice will
also be addressed. Portfolio development and salesmanship skills
will also form a core element of this area of study
- Typographic design and how the
letterform is applied as a visual identifier of particular brands,
products and/or services
- Website design and the translation
of ‘brand’ onto online media applications
The BA (Hons) Graphic Design Course Structure
is as follows:
Year 1 Modules
- Visualisation
- Historical/Contextual Studies 1
- Design Processes/Theory
- Computer Applications for Design
- Studio Practice
Year 2 Modules
- Historical and Contextual Studies 2
- Business Practice
- Advertising
- Brand Identity and Design
- Editorial Design
- Typographic Design
Year 3 Modules
This final year of the course requires
learners to compile a body of work including a professional
portfolio and a practical exhibition. In order to achieve this you
will study
the following modules:
- Dissertation
- Externally Set Briefs
- Final Major Project
In addition, all three year groups will
participate in the following:-
- Educational visits
- Live briefs
- Visiting lecturers from industry
Course Assessment
Your progress will be assessed via formal
critiques with written feedback at the end of each project. You
will be formally assessed at the end of each year and in the final
semester, when you will demonstrate your skills through the
production of a major project.
Entry requirements
Entry to the course requires a minimum of one
of the following:
- ‘A’ Levels (160 UCAS Points)
- BTEC National: Pass
- Diploma in Foundation Studies
- Adult Access to HE
- APL
- Relevant work/background experience
- Applications from mature students who can
demonstrate a capability to pursue the course successfully are
encouraged
- A portfolio of design related work needs to
be presented at interview.
The Course
In order to undertake and complete this
programme of study you must be able to demonstrate a competent
command of written, visual and verbal communication appropriate to
this level of study.
Your literacy and numeracy skills must be at
Level 3 or above and evidence of these shown at interview
stage.
Progression Routes
This Honours Degree prepares you fully for a
career within the following areas:
- Branding
- Typographic Design
- Editorial Design
- Website and Interactive Media Design
Alternatively, you may wish to undertake a MA
(Level 7) qualification in a related
subject area, such as the MA Design Enterprise
programme, which is offered by The Faculty of Arts at the
University Centre, High Melton, Doncaster.
How to Apply
To apply for this course on a full-time basis please contact
UCAS on 0870 112 2211 or visit
http://www.ucas.com/ for an
application pack.
Disclaimer: All courses are
run subject to numbers, and every effort is made to ensure the
information on this leaflet is correct. Doncaster College reserves
the right to amend the contents as deemed necessary.
For Postgraduate & Professional courses including PGCEs in the Lifelong Learning Sector please click here.