StudentView

Name: Cath Knight
Course: Chartered Institute of Marketing (CIM) Professional Diploma
Interesting Fact: I also work in the College marketing department.

Balancing a full-time job with a part-time qualification can be demanding, particularly given the nature of my role: attending UCAS fairs, schools and careers fairs and similar events, but I’m glad I stayed focused and completed the course.

 

I completed my CIM qualification in December and just got my results last month - receiving a merit in one module.

 

At first it was difficult to get back into studying after steering clear of text books for a long time after finishing my degree but the course mates that I studied with were really friendly and supportive and we always went through stuff we didn’t understand together.

 

Throughout the course I received a lot of support from the CIM tutor Neil Kelley who provided me with loads of really good feedback about my essays and by the end of my course I felt I knew exactly what the examiners were looking for.

 

After completing the course I feel I have a much broader view of marketing and a better understanding of how it is used by organisations worldwide.

 

I would say that’s one of the most interesting things about the CIM course is meeting like-minded people whose marketing expertise draws on a wide variety of different sectors. Obviously working in marketing in the public sector is very different from the private sector, and it was really interesting to get other people’s perspectives and explore ideas and concepts through teamwork and class discussion.

 

Being qualified means I have an internationally- recognised qualification in my field and a certain level of knowledge which will provide a broad foundation upon which I can progress in my career.


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